Motion-graphics studios combine design, software engineering, AI tools, and digital production. This innovative work makes them eligible for R&D tax credits under HMRC’s merged scheme and the Audio-Visual Expenditure Credit (AVEC). Technical innovation in motion graphics studios is becoming more common, which is raising the challenge of compliance and the need for stronger evidence. R&D tax credits for motion graphics studios can provide significant funding, but proper documentation is essential.
Apex Accountants helps studios reduce this pressure by identifying qualifying activities, preparing technical documentation, and guiding teams through the full R&D and AVEC process with clarity.
2026 Updates on R&D Tax Credits for Motion Graphics Studios
HMRC’s September 2025 statistics show a clear shift in UK R&D activity. There were 46,950 R&D claims for 2023–24, a 26% drop from the previous year. Qualifying expenditure reached £46.1 billion, down 1%, while total relief claimed remained high at £7.6 billion. This indicates stronger compliance pressure but reinforces that funding is still available for innovation in motion graphics studios.
Key points for motion-graphics studios
Given these updates, studios must navigate tightening compliance requirements while still accessing valuable funding opportunities. The following are important points to consider:
- Claim volumes are falling, yet funding remains available for genuine technical R&D.
- The merged R&D scheme continues to support software, AI, rendering, and pipeline development, all of which are central to technical innovation in motion graphics studios.
- AVEC offers strong credit rates for animation and VFX-heavy projects. Film and TV projects receive 34%, while animation and children’s content receive 39%.
- New VFX support opens further opportunities for studios building advanced tools and workflows. From April 2025, the government plans wider support for VFX costs, with rates up to 39% and potential removal of the 80% cap.
- HMRC will tighten checks in 2026, making HMRC compliance for motion graphics studios even more essential.
How Motion-Graphics Projects Qualify for R&D and AVEC Relief
Motion-graphics studios often tackle complex technical challenges that push the boundaries of existing tools and systems. These activities can qualify for R&D tax relief for motion graphics studios if they involve
- Developing new rendering systems to reduce noise or render times without losing quality
- Creating bespoke tools for particle effects, crowd simulation, or procedural animation
- Building real-time motion-graphics pipelines for virtual production or interactive installations
- Implementing AI-driven rotoscoping, tracking, or asset-generation techniques when standard software falls short
To meet HMRC compliance for motion graphics studios, it is crucial to:
- Keep detailed project logs that document technical challenges and solutions
- Allocate costs accurately across R&D, AVEC, and other credits to avoid double claims
Many studios can qualify for both R&D relief and AVEC with careful cost allocation. Apex Accountants assists motion-graphics studios by guaranteeing accurate documentation, robust evidence, and complete compliance with HMRC’s expectations.
Case Study: How Apex Accountants Supported a Motion-Graphics Studio
A UK-based motion-graphics studio faced challenges while developing a real-time installation that responded to live audience data. The existing tools couldn’t meet the required performance standards, particularly in terms of latency and visual output quality. As a result, the team decided to build a custom rendering engine to address these issues.
Apex Accountants provided critical support throughout the process. Our team:
- Reviewed the studio’s production pipeline and identified key stages of the project that qualified for R&D tax relief, including custom software development and technical challenges.
- Categorised costs across the various elements of the project, such as software development, technical art, and data processing, ensuring accurate allocation of R&D expenditure.
- Prepared a detailed technical report that clearly explained the uncertainties the studio faced, particularly around real-time rendering and handling live data integration.
- Assessed the project for AVEC eligibility, ensuring the installation’s animation components were fully accounted for and aligned with the creative industry tax relief criteria.
As a result, the studio received a significant tax relief payment, which not only improved cash flow but also enabled further investment in developing new tools and refining its custom rendering system.
Why Choose Apex Accountants
Apex Accountants helps studios identify qualifying projects, manage compliance, and maximise claims. Here’s how we assist:
- We review production pipelines to identify where custom software, new rendering techniques, or AI-driven solutions qualify for R&D relief.
- Our experts prepare clear documentation that meets HMRC’s guidelines, ensuring claims are compliant and well-supported.
- We help animation studios navigate AVEC requirements, maximising both R&D and AVEC claims without risk of double claims.
- Our team ensures accurate cost allocation across R&D, AVEC, and other credits, covering activities like procedural animation and AI-driven asset generation.
- We develop long-term tax strategies to optimise R&D claims year after year and support ongoing innovation.
Contact Apex Accountants today to secure the relief your motion-graphics studio deserves while maintaining the highest compliance standards.